Saturday, July 26, 2008

Swarovski Crystal - so what?

I've seen buyers on Etsy helplessly baffled when reading jewelry sellers descriptions on their components, especially when industry-specific lingo or brand names are used. Usually, it's the jewelry creators who purchase these brands who know the quality or lack of quality or different grades of beads that can be used. It makes a difference to you, our customers, in price and pride of your new purchase!
Swarovski crystals are renowned world-wide for shine and lustre. Swarovski represents the height of unmatched quality, unique variety, crystal brilliance, latest trend information and cutting edge innovations...according to their website http://www.swarovski.com/. They don't just make jewelry components, but crystal figurines, home decor, desk accessories - anything crystal.
So, when you purchase earrings or a bracelet and the shop declares you are getting Swarovski crystal - you know the facets and shine will be clear and unmatched. Other crystals - there are many names and brands that mimic the Swarovski crystal shapes and shades but for top of the line - you'll want to find Swarovski.
Hope that little tidbit helps in buying some fine pieces of beautiful, handcrafted jewelry - check out all the great shops at http://www.etsy.com/ or specifically my shop is http://www.jensjewelry.etsy.com/.
See you soon!

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